12.04.07 We've just added some silver earrings...LED J1 and Minimeat cleaver. Also added a plain silver ring by LED - simple but classic. Look out for sterling familia.
23.03.07 We've just added all the gold plated SWS jewellery just launched - some of the original designs look amazing in gold. We've also added a kitsch range of silver charms by a young Australian jewellery designer.
14.03.07 We are launching a new site called sterling familia (www.sterlingfamilia.com) which will showcase our complete new range, upcoming designs, more press and modelled shots of the jewellery and some very interesting colabs with Sydney based illustrator Sarris (www.bitchesandtequila.com). We also recently supplied the Nike party in Berlin with some of the AF1 sneaker pendants for thier 25th anniversary party of the Air Force 1. We've also got a new few new silver designs in February: A Mac 10 silver pendant, A new Silver horseshoe ring, some new tattoo inspired rings by SWS, new school Star Tatt ring by AK37...take a look at our homepage (www.AK37.com) to see our current range. We are still looking for stockists in France, Belgium, Spain etc. so please email us nick@ak37.com
04.11.06 New silver sneaker charms are in, silver knuckle duster pendants are in, 3 new silver horseshoe rings are in...erm will add more news later. Oh, Paris Hiltons been wearing a very similar silver anchor pendant to the one we make from SWS.
21.09.06 We've got another 28 SWS silver jewellery designs in stock being added this week. We've got a new stockist in Paris. We now have genuine 9mm bullet heads/ lead tips coated in silver and gold with limited edition designs and graphics - limited and numbered
12.09.06 We just got approval for the New Balance second sample and are now producing the first run of the NB 576 silver sneaker pendants.
22.8.06 www.cockyfella.com the UK based unique jewellery website has just been given exclusivity to sell the AK37 (and associated partners including SWS silver) silver range. Some products have already been added. Should there be any known conflict of interests, please contact minnie@AK37.com
22.8.06 New SWS silver jewellery now in stock - lots of Day of the Dead silver skulls...some with stones, there are new super cool silver anchor pendants, Powell Peralta Bones brigade silver pieces...Samhain Dhanzig silver rings, pendants and charms or mini-pendants. The only picture we have available so far the contact sheets under press images
7.8.06 Rixon in Hong Kong has started stocking Paramor and AK37 silver jewellery at stores in Mongkok and Nathan Street. Expect some Hong Kong press in September 06
26.7.06 Got some great new silver charms and pendants by AK37 in stock 'Adi D's' designs and also the dunk high SBs plus some other interesting bits - listed below;
Spray can charm, silver swallow charm (evil but cool), AK37 Hot Hatch MK1 Gti silver charm, Ak37 Samba camper charm, beer bottle charm, New Adi D sneaker charm by AK37, Petes pipe (crack pipe pendant), Swallow charm pendant, Dunk Hi SB sneaker pendant which is the best sneaker design to date , gang signs (Power, Primo and Westcoast), Lambo Canon ball silver charm , lucky 13 plectrum, Lucky 13 square, lucky heart, Mark 1 saloon (like a Ford Mexico)
The new sneaker pendants are the best we've ever made - perfect shape and detail. the crack pipes (Petes pipe) is also great!
23.7.06 AK37 has bought out Paramor jewellery - nothing really changes except all future silver designs by the designer Paramor or P06 will be AK37 branded
19.7.06 Our SWS Skulls were just featured in In Style magazine as a must have and also Yen and Miso magazines have just featured some of the silver sneaker designs in thier June issues...getting some great feedback and we're just talking to a US agent to distribute in the US!
18.7.06 Paramor silver tattoo swallow cufflinks are back in stock in limted numbers and we are re-working it slightly and making it smaller. Just uploaded some of our new silver pendants - mostly designed by us and under the AK37 jewellery label - Loose Aces pendant, Lil' dice pendant, silver knuckle duster pendant, some new large silver chains (for the larger pendants), silver pirate skull pendants...take a look through
6.6.06 We've just got limited stock of some new AK37 skull rings and 'skully' type silver; smiling skull ring, ace of spaces ring, silver devil ring, Skulls rings with stones in the eyes, big Skull and tusks ring, tiger head silver ring, Lucky number 7 ring, iron cross ring and plenty more
2.5.06 New SWS x Paramor silver added: Pirate ship pendants, skull and dagger pendants and a new Paramor exclusive silver charm bracelet
16.5.06 A new German distributor has just taken delivery of a trial order - good look to Bjoern and Hoff Silver DE
11.1.06 Paramor silver meat cleaver spotted on Myspace! Random pic sent in by a friend of mine - it's a small world...however niceley modelled dude!
28.4.06 We just got asked to contribute to an upcoming Ebook on silver cufflinks - here is part of the text we submitted;
Paramor is a
We retail the cufflinks on our sister site www.paramorJ.com and you’ll also find a mixture of classic and cutting edge cufflink designs
All our cufflinks are supremely crafted in the
Our cufflinks can be produced in different metals (gold, gold plated, sterling silver and platinum) with various backs/ shirt fasteners – T – bar or ‘chain link’.
We have recently been experimenting with Oxidising the silver to create a vintage silver look. We will also been launching our classic round and square hallmarked designs in a black oxidised finish.
We launch around 5 – 10 new cufflink designs every year.
27.4.06 We can now make any custom silver charm bracelets (unsoldered but attached properly). Any charm can be put attached - 16 is the highest number and obviously unit prices depend on qty of charms and bracelets order
23.4.06 SWS silver anchors (all kinds including pendants and charm size) back in stock. There's also 2 new old school skate decks based on Powell & Peralta skull n sword & the classic dragon prints from the 80s - super limited edition
14.4.06 SWS x paramor silver jewellery back in stock but again in limited numbers
14.4.06 Visit our sister site www.paramorJ.com as it has all the silver jewellery (silver charms, silver cufflinks, silver necklaces etc.) you'll find on this site but available directly to the Public - we have a cheesy 3 for 2 offer over the Easter Weekend.
6.4.06 New stockists added - 2 in Australia and 1 in Oxford, UK
29.3.06 New Paramor Koi carp silver pendant now in stock. The design is based on a classic Japanese Koi carp tattoo illustration. Look out for our re-worked classic swallow silver cufflinks (Paramor)
6.3.06 www.daklinic.com in australia now stocking Paramor sneaker charms
5.3.06 The silver Paramor sneaker charms and other Paramor charms in 'Ralph' magazine March 2006 and The Sunday Telegraph magazine February 16th 2006 - pictures below
3.3.06 AK37 x New Balance - Paramor is currently making a 576 sneaker for NB TW - expect images May 06
SWS x paramor silver pictures added 2nd Feb 2006
SWS X paramor silver jewellery/ jewelry will be added to the site...the designs are 'off the hook' and will only be available in limited numbers The silver screaming hand pendant is the stand out piece and is almost sold out. Expect more 'crazy jewells' says Atlanta born designer Francois Nordmann. Francois also pointed out the next range will be under the SWB (Standard Wonder Boutique) brand and not SWS. 
Francois Nordmann
www.custommadeUK.com creates a sneaker charm necklace using a Paramor Air Force 1 sneaker charm...look out in 2006 for more Paramor collaborations
New paramor silver charms in stock - 9th Nov 2005
Silver Vespa charm, silver skateboard charm, silver surfboard charm, silver Koi carp charm, Jordan 5 silver charm, kitsch silver AK37 Jet charm, silver palm tree charm, 2 new MJ charms and loads more...
New Paramor sneaker charms - 19th Oct 2005
Due 23rd Oct 05 are the new sneaker charms; Footscape, Jordan 5, Woven & Adidas superstar. Also due in December are the collaborations with SWB
14.09.07 Been a long time since we updated the press on the site but we've still been updating and adding some amazing new jewelry designs by SWS, LED and we've also been sourcing some new items under our AK37 line. We've just added some of the mini sneaker key chains...we managed to buy a set but as not Nike approved, we'll only offer the few key-rings we got...Nike should do something with these and make similar and sell in limited quantities like they do with the Nike SB lines! Anyway who are we to suggest!! Anyway they're great key-rings for sneaker collectors...we got Jordan 1 key-rings, Dunk Key-rings, Air Max 1 Key-rings, Air-Force 1 key-rings and some great colab models like Stash, Homer, Heineken, Tiffany and Stussy exact replica shoes. They even have real laces! Enough of the sneaker key-rings, we're jewellery designers!
The things we've added include late 1800 to 1950s style vintage pin brooches, spiders, flys, horse shoes...amazing silver and gold classic pin brooches...they're big bold brooches with stones and look great on hats, jackets and bags...all by SWS! We've added 2 new sterling silver Horse shoe rings by LED - similar shapes to the first ring with stars but with card symbols and tradtional tattoo designs engraved into the shoulders.
We've deleted a lot of the crap cufflinks we've stocked but added some awesome new Swallow cufflinks by LED and some classic Anchor cufflinks by SWS and LED. We've got some gold anchor pendants now by SWS...the 2 classic skull and Anchor and the Polished Anchor pendants. We've added some SWS sterling skull rings, the Dunk x LED large detailed sterling silver at 47 grams, the LED sneaker sole pendant in silver and gold, more silver sneaker charms, some anchor and crest silver rings, the SWS New south rings in silver and gold;
Below is a list of all the jewellery we supply currently;
J1 Small
J4 Small
J5 small
Dunk High Small
Huarache
Air Woven
Air Rift
AF1 small
All Star Chuck T small
Adi D small
Max 1 / 87 Small
LARGE sneakers silver - For Gold plate + £4.00
Dunk High large by LED
Chuck T Large by LED
SWS Airwalk large
SWS Airwalk large gold
Dunk Low large by LED
J1 'Sole' pendant by LED
Misc. Small size - For Gold plate + £1.50
Per Weli Skull small
Diamond head - encrusted skull small
Marlin small - stones in eyes
Anchor Marlin small
Anchor Wheel small
Danzig Skull small
Winged Ripper skull small
Skull and sword small
McGill skull small
Candy Skull small
Bling Bones skull & Xbones
Meat cleaver mini
Small grenade
Nautical Star
Fat plain star
AK37 small skull Xbones
Gang Fist Primo
Gang Fist Power/ clench
Gang Fist Westcoast
Lucky 13 plectrum/ pic
Lucky 13 Block
Lucky 13 Heart
Single Wing
Skateboard new school
Crown small
Small Koi carp
Small VESPA
Small magnum pistol
Small UZI machine gun
Small tattoo style cobra snake
Small sailors tattoo shark
Axe small
Lightbulb
Saw
Ghetto Blaster
Afro Comb
Pumpkin
Burger
Tooth
Pencil Sharpener
Headphones
Moveable Fangs
Pendants - For Gold plate add £4.50
Polished Anchor pendant
Skull and Anchor pendant
Anchor and Wheel pendant
Anchor and Marlin pendant
Sugar/ Candy Skull pendant with stone teeth
Mac 10 pendant
Skating Skeleton pendant
Winged ripper pendant
Skull and crossbones bling pendant
Diamond Head pendant
Per Weli Skull skull pend
Danzig Pendant
D Town skateboard pendant
D Town Cross pendant
Skull & Sword skateboard pendant
Cab' Dragon skateboard pendant
McGill Skull and snaker pendant
Hawk skull pendant
Medium Meat Cleaver pendant
XL Meat Cleaver pendant
Pirate Ship pendant
Koi Carp pendant
Angel Wings Medium pendant
Angel Wings Large pendant
Skull and Dagger pendant
Skull Cross pendant
Skull and Sword pendant
Northern Soul fist pendant
Medium Knuckle duster pendant
XL Knuckle duster pendant/ keyring
Aces pendant
Swallow pendant
Old Pistol pendant
Revolver pendant (moving barrell)
Dead Mickey Gold bullet pendant
Large Iron Cross pendant
Medium Bordered Iron Cross pendant
Large Bordered Iron Cross pendant
Iron Cross Skull pendant
Cartoon Skull pendant
Mexican moveable skeleton pendant
Viking helment pendant
Winged Skull pendant
Bolt & Bones pendant
AK37 Deco pendant
Lock and key small pendant
Screaming Hand pendant
3D star silver pendant
Rings- For Gold plate add £4.50
Ace of Spades ring
Standard Black Iron Cross ring
LED Horseshoe 1 ring
Winger ripper 3 finger ring
Gambling skull ring
Girls skull ring
Baby skull ring
Black Crest ring
Hooded Skull ring
Danzig ring
SWS Diamond head skull ring
Tiger ring 2 with stone eyes
Lucky 7 ring
Skull band ring
Butterskull ring
Skull & Anchor Ring
Black Star ring
Spade ring
Lucky 13 ring
Eagle ring
Standard skull ring
Big Anchor and Wheel ring
Big Sugar Skull ring
LED Ring 1 plain
Black stars ring
Extras and accessories
18 or 24 inch gold plate curb chain
18 or 24 inch silver plae curb chain
Silver 'S' loops to make small size into earrings (pair)
Metal keyring - fob and split link (not silver)
June 2008
Been a long time since we updated the press page but we've been busy adding new jewellery to the site, stocking new shops and working on some rad projects.
We've got lots of new SWS jewellery, LED jewellery and other Sterling Familia jewellery - 8 new silver rings including 2 new horseshoe rings which have been super popular.
OK well names dropping time - Amy Winehouse has been wearing one of the SWS Anchor necklaces we supplied, also sleepy brown from outkast still rocking our big diamond head ring. We've got the new wresting mask pendants but Sarris which were sold to of all people Jemima Goldsmith and Keith Flint. Well we're just pleased what everyone from everywhere likes the designs we put out there
Meat cleaver pendants are not in gold too and are still flying
more news soon...